Post-service survey optimization

In a world where digitalization is advancing exponentially, it is crucial to be strategically aligned to optimize processes and increase your company’s efficiency. Every change influences the consumer’s perception of your product, and in this context, incorporating innovations in customer service can significantly improve the quality of Post-Purchase Surveys (PPS).

Following the same line, PPs are tools that allow you to measure the effectiveness of the services provided to your customer after their acquisition. Through digital attention via WhatsApp and the incorporation of more innovative and resolutive systems for your consumer, the effectiveness of the responses and opinions your company receives will be influenced.

At OneMarketer, we are always up-to-date on digital trends to offer improved services adapted to the current needs of our clients.

WiReview: Post-service survey with WhatsApp Flows

WiReview, powered by WhatsApp Flows, transforms the way you conduct post-purchase surveys. This approach not only optimizes data collection but also opens up new opportunities to improve your products and services, strengthening customer relationships and boosting your business.

Through a personalized template and a connection to our customer database, this system simplifies the process by eliminating the need for manual data entry. Customers can quickly complete the survey by selecting answers on a single screen.

Comparing post-service surveys with and without WhatsApp Flows

In the first image, we can observe how your customer’s post-purchase survey unfolds through a series of messages. The consumer must respond as the chatbot sends the questions, resulting in a longer response process.

On the other hand, figure 2 showcases WiReview powered by WhatsApp Flows, where the template, rating, and comments are all presented on a single screen to streamline the response process. This system accelerates and reduces the response time for your customer, increasing the optimization and development of post-purchase surveys.

Main advantages of this integration

• Optimize feedback collection: With WhatsApp Flows, you can receive feedback directly from your e-commerce or CRM, facilitating a quick and efficient feedback process. Automation ensures a higher response rate and more accurate data, reducing your team’s workload.
• Generate upselling opportunities: Post-purchase surveys, powered by WhatsApp Flows, can be designed to identify and promote key products, such as add-ons or warranties. This allows you to capitalize on customer interactions and generate additional sales automatically.
• Strengthen customer loyalty: By integrating WhatsApp Flows into your post-purchase survey strategy, you can build stronger relationships with your customers, as it creates a more direct interaction.
• Avoid spam: The WhatsApp Flows system prevents your channel from being flooded with messages, as customers only need to respond to the survey.

WiReview utilizes WhatsApp Flows to take your post-purchase surveys to the next level and foster customer loyalty.

What are you waiting for to implement this revolutionary technology?

At OneMarketer, we understand that the key to a unique experience lies in continuous adaptation. That’s why we constantly implement cutting-edge technologies to provide solutions that not only meet but exceed our clients’ expectations, ensuring every step of the customer journey is as seamless and enriching as possible.

Would you like to learn more about this topic or our solutions?

Contact us at info@onemarketer.net and one of our specialized advisors will get back to you shortly.