News:

Biometric Verification: A mind-blowing tool Read new

Customer Service Security: WAF, CAPTCHA Read new

Learn about WhatsApp Flows and their benefits Read new

Implement WhatsApp Flows for live identity verification Read new

The customer’s voice: Unlocking insights with WhatsApp Flows surveys Read new

Customer Service Future: Multilingual Tools Read new

Technology and customer service: how to adapt to each generation Read new

Empowering chatbots with generative artificial intelligence Read new

Evolution of e-commerce with generative artificial intelligence and WhatsApp Read new

The impact of omnichannel customer service on sales growth Read new

Meta AI: the virtual assistant of the future is already here Read new

Generative Artificial Intelligence: OneMarketer Business Session Read new

The evolution of the call center and digital attention in telecommunications Read new

The Generative Artificial Intelligence ecosystem grows stronger: Google presents Gemini Read new

Building trust in the digital channel for the sale of financial products Read new

Financial Industry: Indicators you can’t afford to overlook Read new

Customer service: Innovations to simplify policies and insurance Read new

Conversational Commerce: How to measure the success in banking Read new

Banking 4.0: The Digital Transformation of the Financial Sector Read new

Transform your business with automated conversational bots Read new

How to digitize your sales team in 2024 Read new

New technologies as facilitators of the customer journey Read new

Leads in Meta’s sights Read new

How to improve the contactability with my users? Read new

Challenges for e-commerce in 2024 Read new

Artificial Intelligence: It’s Time to Get Involved Read new

Automate scheduling confirmation: an efficient and cost-effective solution for your business Read new

Interactive management with Social CX: Take advantage of the additional resources of WhatsApp Read new

You can now offer reservations or purchases of services on WhatsApp. Do you know how? Read new

Maximize your sales this holiday season directly on WhatsApp Read new

Innovating the collection and payment experience from WhatsApp Read new

Boost your digital onboardings with WhatsApp Read new

Bringing companies and users closer together through ‘Utility’ Templates on WhatsApp with Reach & Engage. Read new

OneMarketer Business Session: Unlocking Business Transformation Read new

Recovering abandoned sales: The importance of remarketing and how to leverage it Read new

Bots, AI and ReCarting to boost your conversions Read new

Optimize customer service on your website with the evolution of LiveChat Read new

WhatsApp Flows: New features to improve user experience Read new

Seasonalities: Powering your Facebook Ads campaigns with WhatsApp Read new

Mobility applied to the contact center operation: Social CX App Read new

Optimizing internal communications with Google Chat and Social CX: WOM Case Study Read new

The new meeting point between the company and its customers Read new

Expanding Communication Horizons: The Power of Video Calling in Omnichannel. Read new

Interaction traceability: the power of knowing your users Read new

Staying ahead of major business seasonalities is key for your business Read new

Interactive notifications: boosting your campaign and after-sales promotions on WhatsApp Read new

Making automated flows more flexible is an opportunity in your interactions Read new

Humanizing interactions with bots: key to success in the digital age Read new

OneMarketer Customer Survey 2022 Read new

Reach & Engage + WhatsApp: The power of multimedia messaging in your advertising campaigns Read new

Recap of the OneMarketer Business Session Breakfast: Driving Conversational Commerce Read new

Social CX: The multichannel solution to expand and improve customer service Read new

Segmented Multi-product Catalog in WhatsApp With Social CX Read new

These are our solutions as Google Business Partners Read new

Do you know the potential of ChatGPT for your Conversational Commerce? Read new

Increasing Loyalty & Customer Satisfaction Read new

Conversational commerce, how does it help my company? Read new

Customer Appreciation Day 2022 Check the event
  • Blog
  • Reading time 2 min

Biometric Verification: A mind-blowing tool

A Positive Impact on Business

Today, the Biometric Verification is very important and personal information is one of users’ most valuable assets, making security a top priority. Traditional passwords are giving way to various forms of verification, both on the web and on mobile devices. These identity verification systems have proven to be more efficient and less vulnerable to hacking and identity theft.

Biometric verification is a technology that uses unique physical or behavioral characteristics of an individual to verify their identity, emerging as a more secure and reliable solution for both users and businesses.

How does Biometric Verification work? 

Biometric verification is based on the idea that each person possesses unique and non-transferable physical or behavioral characteristics. 

These characteristics can be:

  • Behavioral: Signature, voice, handwriting
  • Physiological: Fingerprints, facial recognition, iris, hand geometry, among others.

By capturing these characteristics and comparing them to a database, biometric systems can verify a person’s identity with a high degree of accuracy. 

Unlike passwords that can be cloned or forgotten, biometric characteristics are unique to each individual, are difficult to forge or modify, are more convenient and faster than remembering passwords, and offer a higher level of security, significantly reducing the risk of fraud and unauthorized access.

Identity Verification for Users and Businesses

Biometric verification, or proof of life, is used by companies that need to complete authentication processes for secure transactions, prevent fraud, or comply with cybersecurity laws, greatly facilitating the customer experience. 

In a survey conducted by the National Institute of Standards and Technology (NIST), 84% of users globally are willing to use this type of security. Moreover, the technology used has a 99.9% effectiveness rate during data validation. 

Biometric verification is integrated with Artificial Intelligence, using massive production data and machine learning to identify patterns, for example, detecting when an identity document has been manipulated or altered.

Certifications and Use Cases

Currently, we hold ISO 27001, PC DSS, SOC Type 2, GDPR, and GDPR Policies certifications.

Today, biometric verification can be used in industries such as public safety, financial services, healthcare, and telecommunications, among many others, covering a wide range of use cases:

  • Document requests
  • Product requests or product changes
  • Sensitive information requests
  • Data updates
  • WhatsApp payment flows generation
  • Service activation
  • And much more!

Thw biometric verification offers a radical solution to improve security in an increasingly complex digital world.

While there are challenges to be addressed, such as concerns about data breaches, the benefits of biometric verification outweigh the drawbacks. As technology continues to advance, we can expect to see greater integration of this technology into everyday life.

Relacionados

Contact

Let ‘s talk !

We want to know about you. We are your best option in digital solutions. We connect your company with customers and automate the process through artificial intelligence. You will also be able to close deals from a single omnichannel platform.

Contact Form