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Blog
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Bots, AI and ReCarting to boost your conversions
In the world of digital commerce, customer service and responsiveness are crucial. In times of high demand, when digital queries skyrocket due to promotions and special events, it is essential to have tools that reduce the friction between your company and your customers.
Your customers can’t wait in line, and this is where automation and humanization meet to improve your sales conversions and customer loyalty.
Automation and humanization: the key to success
Automation of customer service channels is essential, but the real magic happens when you manage to humanize the response. The key is to incorporate natural language processing (NLP), shopping carts and checkout buttons into your bots. This creates a more seamless and personalized experience for your customers.
Bots + AI: a powerful combination
The combination of bots and artificial intelligence (AI) is a powerful tool to meet your business objectives
✅ Speed: Bots can identify queries and provide quick responses by analyzing the database.
✅ Warmth: With NLP, bots can respond in a friendly and assertive manner.
✅ Efficiency: They can build shopping carts and payment buttons, which streamlines the checkout process.
Nevertheless, there are situations in which covering all the flanks of humanized automations, a customer can leave a cart abandoned. Whether due to a dropped connection, a change of mind or some other reason.
An important fact: 80% of ecommerce visits end with abandoned carts. But there is an opportunity to convert this percentage into sales opportunities. Is your organization ready to take advantage of this potential?
Remarketing: activate your leads
Remarketing is a valuable tool that allows you to obtain a higher return on investment. Identifying potential customers and using the right medium to contact them is essential.
Imagine a solution that integrates the capabilities of your ecommerce and WhatsApp to reactivate your dormant leads:
✅ Capture: Identifies the time of abandonment and collects the information needed for contact and personalization.
✅ Referral: Send an engaging message on WhatsApp with a click to action button to your ecommerce.
✅ Promotions: Include coupons or discounts to motivate abandoned purchase or even generate cross-sales.
With our ReCarting solution, you can add additional sales to your conversion funnel and reach your business goals. Contact us at info@onemarketer.net for more information on how to leverage your digital channel and make the most of these strategies.