Event
On Wednesday, March 19th, OneMarketer hosted the webinar “Fraud in the Digital Age: AI, Identity Verification, and UX (User Experience)” featuring speakers Lucas Donaire, Solutions Architect at OneMarketer, and Pilar Pereira, Strategic Partnerships Manager for Latin America at Jumio.
What was this webinar about?
During the session, Pilar Pereira shared key insights on identity verification and how AI can help prevent fraud in various types of online transactions.
In her presentation, she revealed that in 2023, there was a 60% increase in deepfake tools, while 80% of surveyed companies currently lack adequate tools to detect them.
Pilar emphasized that staying compliant with regulatory requirements is a challenge: A regulatory change occurs every 12 minutes globally, and over 200 regulatory alerts are published daily.
On the other hand, Lucas Donaire discussed the benefits of native biometric verification on WhatsApp, such as identity confirmation with liveness checks and restricted access for minors to unverified sites.
Donaire also showcased a live demo of WhatsApp’s biometric verification flow, demonstrating how users can securely and efficiently request loans or validate their identity without friction.
This webinar was the first in a series of events we’ll host throughout 2025, covering trending topics in the industry.