The development of its own virtual assistant has been part of Meta’s roadmap for its entire ecosystem: WhatsApp. Facebook, Instagram, Messenger, etc. From partial releases of prototypes or with the latest news of Llama, its artificial intelligence, it brings us attentive to the releases related to the implementation of its digital agent proposal with IAG, but it had not been until now that we can actually have it and use it to understand all its scopes.

In mid-April 2024, Meta officially announces the launch of Meta AI, a virtual assistant built on Llama 3 (third generation of its IAG), which promises to carve a niche for itself among the various artificial intelligence agents on the market today.

For now, the service is only available in English and to users in the United States. In a second phase, it will be extended to Australia, Canada, Ghana, Jamaica, Malawi, New Zealand, Nigeria, Pakistan, Singapore, South Africa, Uganda, Zambia and Zimbabwe. It is expected to reach Latin America soon, where we will be able to enjoy all its functions.

Meta AI the virtual assistant in WhatsApp

Will this virtual assistant be available on WhatsApp? Yes. As we mentioned at the beginning, in addition to being able to directly access the Meta AI portal (for configuration and implementation), it is also compatible with the rest of its family of channels, such as Facebook, Messenger, Instagram or Messenger. Specifically for WhatsApp, we will find attractive features, such as:

Questions to the AI: at the top of the chats we will find a bar where we can directly ask questions to the virtual assistant. In addition, you will be given autofill options to speed up the search or the possibility to continue typing.

In the enterprise application, it is expected that organizations will also be able to incorporate its capabilities in automations with virtual assistant and generative artificial intelligence from Llama 3 onwards.

Image and video generation: with this new technology, you can create images from simple words. Type a few letters and watch as a new image is created in real time. You can even generate a video to share with your friends. This innovation is based on Meta AI’s latest image models, introduced last Thursday, April 18.

These functions will also be available in its other channels, not only in WhatsApp, although in different ways. That is, on Facebook it will also be possible to ask questions, but in this case directly in a publication. The example we received from Meta has been under a post about some place, in the “Ask Meta AI” button it would be possible to ask the AI which days of the year are better to visit it.

At OneMarketer we are at your disposal to help you succeed! We guide you step by step in the use of this new tool and provide you with the best strategies to make your business stand out in the market.

Interested? Write us at info@onemarketer.net and we will be glad to talk about how we can help you reach your goals.