WhatsApp Flows: Streamline Your Customer Interactions

WhatsApp offers a unique blend of immediacy, convenience, and multimedia sharing capabilities, making it a preferred channel for many customers. This platform also provides tools to streamline interactions with your users.

Businesses are continually seeking ways to enhance customer service and optimize their communication processes. One tool that has revolutionized these interactions is WhatsApp Flows.

What is WhatsApp Flows?

WhatsApp Flows is a tool designed to simplify the creation of automated conversations on WhatsApp, enabling businesses to interact with their customers in a more efficient manner. By setting up a series of pre-defined messages, companies can guide customers through various processes, such as resolving inquiries, placing orders, and collecting information.

Implementing this feature not only improves operational efficiency but also provides customers with a more personalized and satisfying experience.

Examples of WhatsApp Flows

According to the official WhatsApp Business website: “By integrating Flows into your marketing campaigns, you can improve customer satisfaction by providing richer experiences, which can boost conversions and improve results.”

The use of this tool is widespread across industries, adapting to the needs of each and managing its use to optimize customer interaction.

Use Cases

• Appointment Booking: Your customers can message their favorite places, ask “can I book a table?”, and instantly receive a Flows form on WhatsApp to make their reservation.
• Promotions and Rewards: Messages offering promotions and rewards, for example, “You have a 10% discount on our company’s products!”. With Flows, these messages go beyond simple text, providing interactive and hassle-free experiences for your users.
• Quotes: Your customers can also use this option to answer questions and receive personalized prices in real time. This process adapts to your customer’s situation, optimizing the process and speeding up the result.

This tool can also be applied to the following cases:

• Post-service surveys
• Biometric verification
• Credit simulations

Success Stories

Case studies from WhatsApp Business highlight the efficiency and management of WhatsApp Flows in various industries:

Sefamerve

A women’s fashion chain with a presence in over 70 countries. This company created a seamless shopping and payment experience, all accessible within the customer’s chat box. Due to the use of WhatsApp Flows, Sefamerve has seen:

• A 158% increase in conversions
• 2.6 times more revenue
• 80,000 products available for direct purchase via WhatsApp.

Lenovo

A leading technology company. It uses Flows to allow customers to effortlessly manage technical service appointments within the app, eliminating the need for external links or cumbersome additional steps. Some data thanks to the use of this tool:

At OneMarketer, we understand that the key to a unique experience lies in continuous adaptation. Therefore, we continue to apply cutting-edge technologies to offer solutions that not only meet but exceed our customers’ expectations, ensuring that every stage of the service process is as smooth and enriching as possible.

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