Reach & Engage Click to Messenger

Your Facebook ads turned into conversations

With Click to Messenger, every click on your ad opens a Messenger chat with your company, and OneMarketer handles it with a bot, routes it to the right agent and ties it to the result.

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Your Facebook ads turned into conversations

We have advised major brands in 16 countries

  • Abbott
  • AFP Capital
  • AFP Habitat
  • Avon
  • Banco General
  • Banco Promerica
  • Caja Los Andes
  • Cargo Expreso
  • Castaño
  • Cencosud
  • Chilexpress
  • Claro
  • Coca-Cola Andina
  • D&C
  • Econorent
  • Entel
  • Froneri
  • Global Bank
  • Izipay
  • LATAM Airlines
  • L'Oréal
  • Mallplaza
  • Manpower
  • Niu
  • Posadas
  • RAC Asistencia
  • Ripley
  • Simmons
  • SMU
  • SURA
  • Telefónica
  • Transbank
  • Tur-Bus
  • Universidad de Las Américas
  • Universidad Tecnológica del Perú
  • Vivo
  • WOM

Benefits of adding Click to Messenger to your digital strategy

  • Leads ready to convert

    Prospects contact you right after seeing the ad, at their moment of highest interest.

  • Traceable ROI

    From click to close, every dollar spent on ads is tied to a real result.

  • Shorter sales cycle

    From ad to conversation to sale, with no extra steps that make you lose the customer.

  • Automatic qualification

    A bot greets and qualifies the lead while the agent gets ready to help.

How it works

  1. 1

    Publish the ad

    Create your Facebook ad with the button that opens Messenger.

  2. 2

    The chat starts

    The conversation opens with a predefined message that guides the customer.

  3. 3

    The bot responds

    It replies with buttons and quick replies, qualifies and routes to the right agent.

  4. 4

    Close and measure

    Every lead and sale is linked to the campaign that generated it.

Features

  • Button to chat

    Buttons on Facebook ads that open a direct Messenger conversation.

  • Predefined messages

    Chats that start with an automatic message to guide the conversation.

  • Bots with buttons

    Quick replies, buttons and cards so customers choose without typing.

  • Forms and catalogs

    Add forms, validations, catalogs and payments inside the conversation.

  • Agent handoff

    The qualified lead reaches the right agent with everything already answered.

  • Built-in reports

    Leads generated, conversion rate, sales and ROAS by campaign.

Use cases

  • Retail

    Close the sale with immediate payment in the same flow.

  • Healthcare

    Charge for the consultation when the appointment is confirmed.

  • Education

    Tuition payment inside the enrollment flow.

  • Banking

    Debt payments and collections within the same conversation.

Frequently asked questions

How is it different from Click to WhatsApp?

The logic is the same, but the conversation opens in Messenger, ideal if your audience already engages with your Facebook page.

Can I use the same bots as on other channels?

Yes. OneMarketer flows adapt to Messenger with buttons, quick replies and cards.

Do conversations reach my agents?

Yes. When the bot finishes, the chat goes to the right agent in the same console as your other channels.

What metrics do I get?

Leads generated, conversion rate, sales and return on ad spend by campaign.

Related products

Make your Facebook ads sell

We’ll show you how to turn your campaigns into a Messenger conversation that ends in a sale.

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