Reach & Engage Click to WhatsApp

From ad to sale in a single conversation

With Click to WhatsApp, every click on your Meta ads opens a chat with your company at the moment of highest purchase intent, and OneMarketer handles, qualifies and measures it.

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From ad to sale in a single conversation

We have advised major brands in 16 countries

  • Abbott
  • AFP Capital
  • AFP Habitat
  • Avon
  • Banco General
  • Banco Promerica
  • Caja Los Andes
  • Cargo Expreso
  • Castaño
  • Cencosud
  • Chilexpress
  • Claro
  • Coca-Cola Andina
  • D&C
  • Econorent
  • Entel
  • Froneri
  • Global Bank
  • Izipay
  • LATAM Airlines
  • L'Oréal
  • Mallplaza
  • Manpower
  • Niu
  • Posadas
  • RAC Asistencia
  • Ripley
  • Simmons
  • SMU
  • SURA
  • Telefónica
  • Transbank
  • Tur-Bus
  • Universidad de Las Américas
  • Universidad Tecnológica del Perú
  • Vivo
  • WOM

Benefits of adding Click to WhatsApp to your digital strategy

  • Leads ready to convert

    Prospects message you right after seeing the ad, when their interest is highest.

  • Traceable ROI

    From click to close, every dollar spent on ads is tied to a real result.

  • Shorter sales cycle

    From ad to conversation and from conversation to sale, with no forms in between.

  • Automatic qualification

    A bot greets and qualifies the lead while the agent gets ready to take over.

How it works

  1. 1

    Publish the ad

    Create your Facebook or Instagram ad with the button that opens WhatsApp.

  2. 2

    The customer writes

    The chat starts with a predefined message and OneMarketer knows which ad it came from.

  3. 3

    The bot qualifies

    A flow asks what’s needed, shows options and routes to the right agent.

  4. 4

    Close and measure

    The sale, payment or booking is attributed to the ad that generated it.

Features

  • Button to chat

    Buttons on Facebook and Instagram ads that open a direct WhatsApp conversation.

  • Predefined messages

    The chat opens with a message that guides the conversation from the first moment.

  • Flow per ad

    Each campaign can have its own welcome and qualification bot.

  • Forms and catalogs

    Add forms, validations, product catalogs and payments inside the conversation.

  • Voice calls

    Move from chat to a WhatsApp call whenever the customer prefers.

  • Built-in reports

    Leads generated, conversion, sales and ROAS by campaign and by ad.

Use cases

  • Retail

    Close the sale with immediate payment in the same chat.

  • Healthcare

    Charge for the consultation when the appointment is confirmed.

  • Education

    Tuition payment inside the enrollment flow.

  • Travel

    Deposit collected when availability is confirmed.

Frequently asked questions

Do I know which ad each conversation came from?

Yes. OneMarketer identifies the source campaign and ad and uses them in reports and in the bot flow.

Can a bot handle it first and then an agent?

Yes. The bot greets and qualifies, then routes to the right agent with everything it collected.

Can I take payments in the chat?

Yes. You can add catalogs and payments to the conversation to close the sale without leaving WhatsApp.

What metrics do I get?

Leads generated, conversion rate, sales and return on ad spend by campaign.

Related products

Make your ads talk and sell

We’ll show you how to connect your Meta campaigns to a WhatsApp sales flow.

Request your demo