Workflows Frictionless native forms

Design complete experiences within a single conversation

WhatsApp Flows lets you create native interactive forms inside WhatsApp: sign-ups, bookings, quotes, payments, surveys and more, with no redirects, no logins and no friction.

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  • 100%Integrated navigation within the ecosystem
  • +40%Conversion vs. redirected web forms
  • +20%Customer satisfaction with the process
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We have advised major brands in 16 countries

  • Abbott
  • AFP Capital
  • AFP Habitat
  • Avon
  • Banco General
  • Banco Promerica
  • Caja Los Andes
  • Cargo Expreso
  • Castaño
  • Cencosud
  • Chilexpress
  • Claro
  • Coca-Cola Andina
  • D&C
  • Econorent
  • Entel
  • Froneri
  • Global Bank
  • Izipay
  • LATAM Airlines
  • L'Oréal
  • Mallplaza
  • Manpower
  • Niu
  • Posadas
  • RAC Asistencia
  • Ripley
  • Simmons
  • SMU
  • SURA
  • Telefónica
  • Transbank
  • Tur-Bus
  • Universidad de Las Américas
  • Universidad Tecnológica del Perú
  • Vivo
  • WOM

Benefits of adding WhatsApp Miniapps to your digital sales strategy

Our WhatsApp Miniapps are built on WhatsApp Flows, Meta’s native technology, and designed with OMWAD (OneMarketer WhatsApp App Designer), the foundation of every miniapp: you build it, test it and publish it visually, with no coding.

  • Boost your conversions

    Removing redirects removes the biggest drop-off point in the process.

  • Capture real-time data

    CRM, ERP or in-house platforms update instantly, with zero manual effort.

  • Boost satisfaction

    Customers complete everything in the channel they use every day, with no logins or apps.

  • Better campaign ROI

    Connected to Click to WhatsApp and CAPI to track ad-to-action conversions.

Features that deliver frictionless experiences

  • Native miniapps

    100% native WhatsApp miniapps with text inputs, dropdowns, buttons, date pickers, geolocation and more, visually designed in OMWAD.

  • Systems integration

    Connect your internal processes with your CRM, ERP and in-house systems via API.

  • Campaign integration

    Link Click to WhatsApp campaigns from the ad straight to a completed form, no middleman.

  • Orchestration

    Combine payments, e-signature and biometrics in a single flow and convert inside the conversation.

How a miniapp is designed in OMWAD

OMWAD is the foundation of every miniapp: you design the flow and each screen visually, add the logic, test it in the simulator and publish it synced with Meta.

  • OMWAD: Flow designer with interactive simulator
    Flow designer with interactive simulator
  • OMWAD: Visual design of every miniapp screen
    Visual design of every miniapp screen
  • OMWAD: Server-side JavaScript logic
    Server-side JavaScript logic
  • OMWAD: Dynamic miniapp simulator
    Dynamic miniapp simulator
  • OMWAD: Miniapps published and synced with Meta
    Miniapps published and synced with Meta

Demo: grocery shopping miniapp

A complete miniapp inside WhatsApp, designed with OMWAD: customers browse categories, fill their cart, choose delivery and pay without leaving the chat.

  • Grocery miniapp demo on WhatsApp: Welcome
    Welcome
  • Grocery miniapp demo on WhatsApp: Categories
    Categories
  • Grocery miniapp demo on WhatsApp: Products
    Products
  • Grocery miniapp demo on WhatsApp: Shopping cart
    Shopping cart
  • Grocery miniapp demo on WhatsApp: Payment
    Payment
  • Grocery miniapp demo on WhatsApp: Order confirmed
    Order confirmed

Measurable impact from day one

  • +40%Conversion on WhatsApp vs. web
  • 0%Drop-off from redirects to other channels
  • +25%Customer satisfaction (NPS)

Use cases across multiple industries

  • Banking

    Loans and product sign-ups.

  • Retail

    Bookings, orders and surveys in a single flow.

  • Telecom

    Payments, upgrades and scheduling in minutes.

  • Health

    Appointments, enrollments and authorized consents.

  • Automotive

    Test drives, quotes and appointments.

Create high-converting experiences right where your customers already are

Schedule a call with our team and let’s design your first miniapp.

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